Measuring Sales Lift Advertisers use “sales lift,” estimating the increase in sales that results from a specific advertisement, to measure the effectiveness of a specific advertising campaign. Doing so allows advertisers to make more informed decisions about where to allocate their advertising budget, what types of ads to use, and how to target…

Date: December 2022 Opinions expressed in this post are solely my own and do not represent the views or opinions of my employer. Snowflake announced a strategic partnership with Cybersyn back in August 2022. As a partner, Cybersyn offers data products in the Snowflake Marketplace (SMP) that will be exclusively…

Date: November 2022 Opinions expressed in this post are solely my own and do not represent the views or opinions of my employer. As of Nov 2022, Snowpark is officially Generally Available and Snowpark optimized WHs are in Public Preview. And of course, during the week of Coalesce, dbt Labs…

Date: September 2022 Opinions expressed in this post are solely my own and do not represent the views or opinions of my employer. Snowpark Python has been in Public Preview since June 2022 (expected to be Generally Available for production use in a couple of months). As Snowpark Python developer…

Date: August 20, 2022 Opinions expressed in this post are solely my own and do not represent the views or opinions of my employer. A couple of months ago, I published a Medium article on how to execute Snowpark Python in dbt using fal.ai. Since then, Snowpark Python has become…

AWS Sagemaker Canvas is a great option with an easy and user-friendly UI to do low/no-code machine learning. (Please see some of the previous posts about other Snowflake + Sagemaker integrations.) …

Opinions expressed in this post are solely my own and do not represent the views or opinions of my employer. A data-centric AI approach involves building Machine Learning and AI solutions with quality data — with a focus on ensuring data quality. Without any quality data, no matter how sophisticated…

What are Python Stored Procedures and why should I be excited? Snowpark Python procedures help you operationalize your Snowpark Python code and run, orchestrate and schedule your Snowpark Python pipelines. A stored procedure is created once and can be executed many times with a simple CALL statement in your orchestration or automation tools with caller’s or owner’s rights based on your…

Opinions expressed in this post are solely my own and do not represent the views or opinions of my employer. There have been a lot of conversations circulating in the social media lately about whether SQL or Python will be the dominant language in the modern data stack. …